T-Ruck

FROM THEIR WEBSITE: [also see pictures below]

T-RUCK, L.A.’s first original clothing brand sold through a customized mobile truck offering creative apparel influenced by LA’s street culture. A recent Graphic Design graduate from the Fashion Institute of Design and Merchandising, Omar Rajput and partners sought to create an innovative concept with the intention to carve a niche in the Mobile Truck Scene.

LATEST TWEETS followtheTruck: @lefashiontruck, @ShopTruckLA and @followtheTruck will be in Silverlake on Hyperion and Sunset lot 12pm-6pm today! http://t.co/qWaWwkOQ 583 days ago from Twitter for iPhone Twitter feeds don't always load

Influenced by LA’s evolving hip-hop and street culture, they wanted a creative “vehicle” to express their designs. Thus, T-RUCK was born. A mobile truck roaming the streets of Los Angeles selling “nod worthy” graphic tees. Collections vary but expressions embody a unifying theme-LA, in T-RUCK’s vision.

T-RUCK breaks away from traditional channels and sets itself apart by providing a mobile storefront. The goal is to establish a following with fellow street culture aficionados. Someone doesn’t just purchase from T-RUCK but becomes part of the T-RUCK experience.